If you want your job application to stand out among many others, the short answer is to use KEY WORDS.
What you need to do specifically is to spend some time tweaking your existing Cover Letter (body of email content) and Resume to ensure that you use the same key words that are in the job alert. For example, if the job calls for “customer service and sales experience”, you ensure you use the exact phrase “customer service and sales” wherever you can to highlight that you have that experience/background.
It is well worth the effort to tailor your applications always for the job you are applying for. The more interest you have in a job, the more time you should spend ensuring you appear like the best possible fit for the job.
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